About US


 Mission Statement:

Our Vision: 

  • SportLife Brands focuses on Men's, Ladies, and Children's; Underwear, Intimates, Sleepwear, Loungewear and Baselayer in Casual, Performance, Active and Basic fabrics yarns, styling and technology.  

Our Values: 

  • We have the same honest, core and pure values since our founding in 1967. Being Honest and Fair, while also offering good prices and the best quality products, made in Socially, Globally Certified Compliant factories have contributed to our success. 

Our Sourcing & Compliance: 

  • Since our inception, we have been sourcing and delivering top of class quality product to retailers around the world. We ensure all factories are social compliant with standards that are of the highest level of practice to ensure we bring our customers the best product with the most integrity.



Elie Levy: Chairman, Ceo, Partner

Elie is a seasoned executive, he has been involved in Consumer Products, Global Manufacturing, Warehousing, Mergers & Acquisitions since 1994. Elie heads the company's licensing, acquisitions and overall strategic direction.  

[Elie is the Founder of Planet Sox, in 2015 he successfully sold the company to Global Brands Group, a Li Fung company]

Eddie Dayan: CMO, Partner


Eddie started his career in the retail business in 1991, in 1995 he founded an Accessory company, Silver Goose, focusing on bags & accessories and held over 30 licenses. Eddie launched major licenses, some of which are Hello Kitty, Paul Frank, Fubu, TMNT, generating sales of over $200m annually with retailers such as Nordstrom's, Macys, Costco, WalMart, Kohls, Target etc. In 2014, Eddie successfully exited his business. He invests in Real Estate and in other businesses. 

Eddie heads the company's sales, merchandising and sourcing.

Michael Kassin: President, Partner

Michael is the 2nd generation to run this business. His dad Abie founded the company in 1967. He has been instrumental in building up the factory base, working with our banks and managing certain areas of our production.

Michael heads our back office, banking and back office.

Isaac Mochon: CFO

Isaac is a veteran financial executive having spent much of his career managing businesses. During the last decade, Isaac has been the Financial Controller at a number of fashion companies, such as BlueStar and Accessory Headquarters. In the later position, Isaac was responsible for the entire day to day financial structure.

At SportLife, as CFO, Isaac is the senior financial executive, he is responsible to oversee the entire back-office operation, banking, factors, royalties etc. Isaac reports directly to the Board of Directors.


Contact Us

Please contact a Sales Executive to set up a meeting.

SportLife Brands, LLC 42 West 39th Street New York, NY 10018, USA (212) 268-8230