About US


 Mission Statement:

Our Vision: 

  • SportLife Brands focuses on Men's, Ladies, and Children's; Underwear, Intimates, Sleepwear, Loungewear and Baselayer made Casual, Performance, Active and Basic fabrics yarns, styling and technology.  

Our Values: 

  • We have the same honest, core and pure values since our founding in 1967. Being Honest and Fair, while also offering good prices and the best quality products, made in Socially, Globally Certified Compliant factories have contributed to our success. 

Our Customers: 

  • Our customers are our #1 concern. We employ amazing teams around the world to create the absolute best and smoothest experience, from the day an order is placed to when it ships. 

Our Compliance: 

  • Since our inception, we have been sourcing and delivering top of class quality product to retailers around the world. We ensure all factories are social compliant with standards that are of the highest level of practice to ensure we bring our customers the best product with the most integrity.


Why SportLife?

  • Sportlife provides the best in innovative, end-to-end solutions that help to “make, move and enable” our world-renowned brands.

Development, Production and Sourcing

  • Our teams strategically source and develop intimates, shape-wear, sleepwear, loungewear and related products that create an sensational connection and brand loyalty with our customers.  In-house technical experts ensure designs can be produced efficiently and with a critical focus on quality assurance, social and global compliance and R&D – adding value to our supply chain and enhancing our competitive advantage.


  • Our logistics team is focused on delivering a scalable global supply chain solutions that go beyond basic transportation, warehousing and distribution. Proven experience in customs and country of origin requirements helps ensure smooth transport of finished products from points all over the world



Elie Levy: Chairman, Ceo, Partner

Elie is a seasoned executive, he has been involved in Consumer Products, Global Manufacturing, Warehousing, Mergers & Acquisitions since 1994. Elie heads the company's licensing, acquisitions and overall strategic direction.  

[Elie is the Founder of Planet Sox, in 2015 he successfully sold the company to Global Brands Group, a Li Fung company]


Eddie Dayan: CMO, Partner


Eddie started his career in the retail business in 1991, in 1995 he founded an Accessory company, Silver Goose, focusing on bags & accessories and held over 30 licenses. Eddie launched major licenses, some of which are Hello Kitty, Paul Frank, Fubu, TMNT, generating sales of over $200m annually with retailers such as Nordstrom's, Macys, Costco, WalMart, Kohls, Target etc. In 2014, Eddie successfully exited his business. He invests in Real Estate and in other businesses. 

Eddie heads the company's sales, merchandising and sourcing.


Michael Kassin: President, Partner

Michael is the 2nd generation to run this business. His dad Abie founded the company in 1967. He has been instrumental in building up the factory base, working with our banks and managing certain areas of our production.

Michael heads our back office, banking and back office.


Isaac Mochon: CFO

Isaac is a veteran financial executive having spent much of his career managing businesses. During the last decade, Isaac has been the Financial Controller at a number of fashion companies, such as BlueStar and Accessory Headquarters. In the later position, Isaac was responsible for the entire day to day financial structure.

At SportLife, as CFO, Isaac is the senior financial executive, he is responsible to oversee the entire back-office operation, banking, factors, royalties etc. Isaac reports directly to the Board of Directors.


BlackView Capital, LLC


“In early 2017, Blackview Capital, a private investment firm, with experience in the consumer product industry, acquired a major stake in SportLife for an undisclosed sum. “

About BlackView Capital:

 We are a privately run family investment firm, founded in 2010.  We have active investments in the Financial Markets, Consumer Products, Beauty, Technology Sector, Asset Based Lending as well as in Residential and Commercial Real Estate. 

We bring over 2 decades of experience in successfully managing and crafting intricate private & public sector deal making, to benefit our family as well as our partners. 


Contact Us

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SportLife Brands, LLC 42 West 39th Street New York, NY 10018, USA (212) 268-8230