About us
Mission Statement:
Our Vision:
- From our inception, clever innovation has been the DNA of our company. Sportlife founders and executives are seasoned, respected veterans in the consumer product and textile business. Sportlife today is a leader in underwear, sleepwear, intimates and activewear. The company’s history of commercial innovation, design, and creativity has propelled Sportlife to its leadership position in the industry. We aim to continue on this mission, sociably, consciously, and responsibly for many years to come.
- SportLife Brands focuses on Men's, Ladies, and Children's; Underwear, Intimates, Sleepwear, Loungewear and Baselayer in Casual, Performance and Basic fabrics yarns, styling and technology.
Our Values:
- We have the same honest, core and pure values since our founding over a decade ago. We believe in best in class product, while also offering good prices, made in Socially, Globally Certified Compliant factories.
Our Sourcing & Compliance:
- Since our inception, we have been sourcing and delivering top of class quality product to retailers around the world. We ensure all factories are social compliant with standards that are of the highest level of practice to ensure we bring our customers the best product with the most integrity.
Ethos
Exciting Company Environment
Location, Steps from Bryant Park
Exciting Company Environment
Family Oriented Company
Location, Steps from Bryant Park
Exciting Company Environment
Location, Steps from Bryant Park
Location, Steps from Bryant Park
Location, Steps from Bryant Park
Modern Updated Offices
Modern Updated Offices
Location, Steps from Bryant Park
Bright Showrooms
Modern Updated Offices
Welcoming Offices
Welcoming Offices
Modern Updated Offices
Welcoming Offices
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EXECUTIVE TEAM
Elie Levy: Chairman, Ceo, Partner
Elie is a seasoned executive, critical thinker, he has been involved in Consumer Products, Global Manufacturing, Warehousing, Financing, Mergers & Acquisitions since 1994. Elie heads the company's finance, licensing, acquisitions and overall strategic direction.
[Elie is the Founder of Planet Sox, in 2015 he successfully sold the company to Global Brands Group, a Li Fung company]
Eddie Dayan: CMO, Partner
Eddie started his career in the retail business in 1991, in 1995 he founded an Accessory company, Silver Goose, focusing on bags & accessories and held over 30 licenses. Eddie launched major licenses, some of which are Hello Kitty, Paul Frank, Fubu, TMNT, generating sales of over $200m annually with retailers such as Nordstrom's, Macys, Costco, WalMart, Kohls, Target etc. In 2014, Eddie successfully exited his business. He invests in Real Estate and in other businesses.
Eddie heads the company's sales, merchandising and sourcing.
Michael Kassin: President, Partner
Michael is the 2nd generation to run this business. His dad Abie founded the company in 1967. He has been instrumental in building up the factory base, working with our banks and managing certain areas of our production.
Michael heads our back office, warehouse and supply-chain.
Brand Retail Partners
