Our Sourcing & Compliance:
New York: June 2021:
Phat Fashions, LLC partners with Sportlife Brands, LLC and affiliates for a wide range of products under the Baby Phat and Phat Farm brands.
About: Baby Phat, Phat Farm
Kimora Lee Simmons first established the urban womenswear brand, Phat Fashions LLC, in 1999. Simmons was inspired to start the company after her initial disappointment with a prototype of a Phat Farm t-shirt for women, which she saw as a "very athletic and basic, scaled-down version of what a guy would wear." After this, she created a collection for women by using her body shape as a guide, and took on the responsibility of being Baby Phat's designer.
Elie is a seasoned executive, critical thinker, he has been involved in Consumer Products, Global Manufacturing, Warehousing, Financing, Mergers & Acquisitions since 1994. Elie heads the company's finance, licensing, acquisitions and overall strategic direction.
[Elie is the Founder of Planet Sox, in 2015 he successfully sold the company to Global Brands Group, a Li Fung company]
Michael is the 2nd generation to run this business. His dad Abie founded the company in 1967. He has been instrumental in building up the factory base, working with our banks and managing certain areas of our production.
Michael heads our back office, warehouse, production and supply-chain.
Moey is a seasoned, accomplished and well-liked merchant. He joins Sportlife after being the CEO of his own apparel company for over 15 years. Moey is a creative thinker, has a keen eye for product and a well-developed understanding of the retail landscape.
As President of Sales & Merchandising, Moey will be tasked with leading our sales team as well as working with design to laser focus our product offerings.
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