image185
image186
  • Home
  • About
    • Sport Brands
    • Lifestyle Brands
    • Ladies Brands
    • Character
  • Compliance Policy
  • Contact
  • Clean Fusion Tech
    • Home
    • About
    • Brands
      • Sport Brands
      • Lifestyle Brands
      • Ladies Brands
      • Character
    • Compliance Policy
    • Contact
    • Clean Fusion Tech
  • Home
  • About
  • Compliance Policy
  • Contact
  • Clean Fusion Tech

About Us

image187

 Mission Statement:

Our Vision: 

  • SportLife Brands focuses on Men's, Ladies, and Children's; Underwear, Intimates, Sleepwear, Loungewear and Baselayer in Casual, Performance and Basic fabrics yarns, styling and technology.  

Our Values: 

  • We have the same honest, core and pure values since our founding in 1967.  We believe in best in class product, while also offering good prices, made in Socially, Globally Certified Compliant factories. 

Our Sourcing & Compliance: 

  • Since our inception, we have been sourcing and delivering top of class quality product to retailers around the world. We ensure all factories are social compliant with standards that are of the highest level of practice to ensure we bring our customers the best product with the most integrity.

Company History

EXECUTIVE TEAM

image188

Elie Levy: Chairman, Ceo, Partner

Elie is a seasoned executive, he has been involved in Consumer Products, Global Manufacturing, Warehousing, Financing, Mergers & Acquisitions since 1994. Elie heads the company's finance, licensing, acquisitions and overall strategic direction.  

[Elie is the Founder of Planet Sox, in 2015 he successfully sold the company to Global Brands Group, a Li Fung company]


Eddie Dayan: CMO, Partner

Eddie started his career in the retail business in 1991, in 1995 he founded an Accessory company, Silver Goose, focusing on bags & accessories and held over 30 licenses. Eddie launched major licenses, some of which are Hello Kitty, Paul Frank, Fubu, TMNT, generating sales of over $200m annually with retailers such as Nordstrom's, Macys, Costco, WalMart, Kohls, Target etc. In 2014, Eddie successfully exited his business. He invests in Real Estate and in other businesses. 

Eddie heads the company's sales, merchandising and sourcing.


Michael Kassin: President, Partner

Michael is the 2nd generation to run this business. His dad Abie founded the company in 1967. He has been instrumental in building up the factory base, working with our banks and managing certain areas of our production.

Michael heads our back office, banking and back office.


ENERGY. ACTION. LIVE. LOVE. SPORT. LIFE

Global Reach

Brand Retail Partners

Copyright © 2021 SportLife Brands - All Rights Reserved.