News + Media


ELLE partners with SportLife for Intimates license!

June 15, 2018:

Business Fashion:

ELLE, one of the most famous magazines in the world has added Ladies & Girls Intimates and Sleepwear! 

ELLE, a brand within Hearst Communications, has signed a multi year license agreement with SportLife Brands to design and distribute Ladies & Girls Intimates, Sleepwear & Shapewear.

Donna Lôren signs SportLife for Intimates!

April 20, 2017

Business News: 

Fashion brand Donna Lòren signs a multi year license agreement with SportLife for Intimate Apparel, panties, bras, camisoles, pajamas, sleepwear, etc. 

The company is a leader in the space, they have outstanding quality and designs, we believe their unique designs and customer relationships can help build up this new extension of our thriving brand, commented Michael Lòren, CEO, Donna Lòren.

We believe the Lôren brand awareness will make it easy us to connect with the heritage of the brand and grow this new category, commented David Kassin, Vp of Sales.

Pink Label partners with SportLife for Intimates!

February 10, 2017

Fashion News:

Fast Fashion brand Pink Label signs a multi year license agreement with SportLife for intimate apparel, sleepwear and shape-wear In North America.

The company is a leader in high fashion Intimate products, they have chic designs, plus the ability to service our quick turn fashion business model, we believe their success will help elevate our newest brand extension, commented Mary Beller, CEO, Pink Label

We believe the Pink Label brand and customer awareness will be a great hit. We are excited to grow this new category, commented Joe Kassin, EVP of SportLife.

Chili Peppers signs Intimates Partner!      

Dec 3rd, 2003

Industry News:      

SportLife Brands LLC. has becomes the exclusive licensing distributor for Chili Peppers for Ladies & Girls Intimates, Sleepwear and Loungewear in North America. We have received alot of interest from department stores, off price and specialty retailers. Our design team is creating an amazing line and we are excited to launch this well known brand, mentioned David Kassin, Vp of Sales at SportLife.   The intimate Line will launch in Spring at Department stores and sleepwear and loungewear will be rolling out for Holiday


Head signs agreement with SportLife!

Dec 01, 2017: 

License Global:  

HEAD, Sports equipment brand extends North American lined up with SportLife for adult and kids’ Underwear, Sleepwear and Loungewear.  

Head Sport has partnered with licensee SportLife Brands for a line of Head-branded loungewear, sleepwear and underwear in North America.  The multi-year agreement includes basics, thermals and performance underwear as well as lounge and sleepwear products for adults and children.  “SportLife Brands is the perfect group to manage the growth of the iconic Head-branded underwear and loungewear with a serious focus back into the market,” says Giuseppe Faranna, vice president and division manager, licensing, Head Sport. “The company has gained extensive experience and celebrated continuous success over the past years in the category, and we see a very positive future in this new partnership.”  The Head-branded products are slated to hit stores in April 2017.  “The Head brand has a rich history, it has always been dedicated to creating high-performance products,” says Michael Kassin, President, SportLife. “We look forward to continuing that trend with our Head underwear, loungewear and sleepwear products. We are excited to maximize on the brand’s heritage, and continue the current momentum at retail and grow this new category.”      

TSG Brands represented SportLife Brands.

Penn signs licensing deal with SportLife for Underwear, Sleepwear & Loungewear.     

Oct 15, 2017:  

Sport News:   

The maker of the worlds best Tennis ball has teamed up through a long team license agreement with SportLife to design, manufacture and to sell Men’s and Ladies performance and basic underwear, loungewear and sleepwear for the USA, Canada. Product should start shipping in Fall 2018.

Championship Gold signs Active and Performance Partner.   

March 12, 2006   

News Release: 

ChampionShip Gold has signed SportLife Brands as it's exclusive partner for Active, Performance, Compression Apparel and Underwear for men's, ladies, boys and girls. In North America, SportLife will distribute products in Sporting Goods, Clubs, Department Stores and Mid Tier retailers. We will launch our initial line of men's activewear for the Holiday 2006 delivery. Ladies and Kids will follow in Spring 2007, commented Michael Kassin, President of SportLife.  Under the agreement SportLife will also supply its product to distributors in other territories. 

Rugged Wilderness has teamed up with SportLife for Outdoor Apparel and Thermals.  

April 2, 2004        

Farm Fleet News Source:        

Rugged Wilderness, best known for making heavy duty apparel for working in coal mines and steel mills has licensed their brand to SportLife for a more commercial line of products of Outdoor Apparel and Thermals. The line will be focused on men's and ladies sizes and be distributed in Mass, Mid Tier, Farm Fleet, retailers, for distribution in US and Canada. Mike Hank, Vp of Licensing at Rugged Wilderness commented, Sportlife is a company with a good reputation and we are excited to partner with them on this brand extension.  There is a big void in the market for this product as more people are working outdoors in construction, farms, mills, etc. The interest in the brand has been strong, we are excited to launch our first line of thermals in Fall 2004, commented Joe Kassin, VP of Licensing.


Disney & Marvel sign SportLife Brands for International Underwear license!

Dec 2, 2017:

License News: 

DCP & Marvel have signed a license agreement with SportLife to manufacture and distribute Underwear and Camisoles in Mexico and other international territories.

The company is expected to start shipping in April 2018.

Happy Undies signs Exclusive deal with Sportlife!

February 1, 2017:

Fashion News:

Happy Undies signed an exclusive multi year agreement with SportLife to distribute the brand for Underwear, Sleepwear and Pajamas for all family sizes in North America, Korea & Japan.

Sportlife has a unique ability to translate fun fashion prints into amazing quality products, said Kelly Tong, EVP of worldwide licensing.

The first delivery will be hitting stores in Holiday 2018, the line promises to be Fun, Cool & Happy.


BlackView Capital, LLC

In 2017, BlackView Capital, LLC, a privately held investment company, purchased a significant stake in the company, for an undisclosed sum. "We saw a pure vehicle with honest people of high integrity who knew the import business very well. We have extensive experience in licensing, banking, factoring, back-office & warehousing, it was an easy, logical tuck-in for us. We expect this to be a long term investment for us" commented, a senior member of BlackView. 

We are thrilled to partner with BlackView, in the short time we have been partners, they have helped us streamline processes, upgrade systems, becoming more efficient. We moved into a new showroom, secured licenses, opened new customers and territories thus improving our top-line  & bottom-line margins; basically we entered the 21st century, all this in the last 6 month, commented Michael Kassin, President, SportLife Brands.

New Showroom